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The Key is Focus

One of the questions I get asked most often is how I manage to juggle the lives/schedules/projects of 5…6…7…sometimes more…clients at the same time.

For me, the key is focus. It’s being able to give my attention to one project at a time. Yes, some days life happens & 5 things must be addressed simultaneously. But, my goal when I’m working is to focus on one client at a time in 30 minute segments.

Sometimes tasks demand more than 30 minutes, but I’ve found that to be a good time frame the majority of the time for a couple of reasons…

  1. It gives me enough time to accomplish something of significance.
  2. It is short enough to keep my brain thinking time is short & valuable. This helps me to spend the time more efficiently.
  3. Checking email only 2 or 3 times a day just isn’t feasible with the nature of my work. But, I can go 30 minutes or even an hour without glancing at email & not worry that I’m missing something urgent from a client.

Do you have to juggle multiple projects at a time? How do you keep them all straight?


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